the situation
Help promote and attract members to the city's new community center amenity.
the solution
Our team created an awareness campaign including direct mail, digital and social media, and a landing page that promoted all the center has to offer and encouraged visitors to join.
Our relationship with Merriam began when we were retained to create a brand promise and key messaging to explain and support the city's "Just Right" tagline, which was implemented across all City channels. We continue to provide ongoing communications support to the city.
