Our Story
Lynchpin Ideas, LLC is a strategic branding and communications firm located in Kansas City’s historic City Market. Our team tackles projects from straightforward to complex, and even politically sensitive — and we proudly serve an impressive array of clients.
Ask our clients why they come to Lynchpin Ideas, and they’ll cite smart thinking and great work. Ask why they stay, and they’ll say both of those things, along with our favorite remark, “you make my life easier.”
The Team
owner & CEO
Laura Lynch
Laura Lynch is a strategist, thought leader and creative known for transforming complex issues into relatable, engaging conversations. She spent her career in advertising and communications, first as a technical writer, then copywriter, then creative director and finally vice president/strategist for one of Kansas City’s largest communications firms. Throughout her career, Laura has tackled projects from straightforward to technical, popular to politically sensitive. She launched Lynchpin Ideas in 2010, which she grew from a one-woman consultancy into a thriving agency located in City Market. Laura is a Board Member At Large on Missouri and Associated Rivers Coalition (MOARC). She also serves on the KC Streetcar Marketing Committee, of which she is a founding member.
strategist / Managing Director
Meghan Mosley
Meghan serves as a strategist, writer, designer … and wrestles just about anything else you can throw at her. She brings a fresh perspective and creative approach to shape messaging strategies, develop communications tools and manage projects – and makes it look easy.
Outside of the office, Meghan spends her time volunteering as a Big Sister through the Big Brothers Big Sisters program and is currently a member of the KC Chamber Centurions Leadership Program class of 2025. Prior to joining Lynchpin Ideas, Meghan worked in communications for the City of Raymore, Missouri and graduated from the University of Missouri with a degree in Strategic Communication. Meghan is also a credentialed Envision Sustainability Professional.
Communications specialist
Sydney Cecil
Sydney lends her eye for design, project management and creativity to Lynchpin’s team. She loves to brainstorm new ideas and strategies for our clients and is always ready to tackle a new project from start to finish. Sydney graduated with a Bachelor of Science degree in Public Relations from Missouri State University in 2022, where she was a Board of Governor’s Scholarship recipient.
Sydney’s past internships and project experience include digital marketing, research, public engagement and content development. She loves the creative process associated with branding and is passionate about making her client’s visions come to life.
Communications Coordinator / Designer
Byron King
Byron supports the Lynchpin Ideas team by contributing to production design, videography, photography, and content development. He possesses an appreciation for big ideas and enjoys exploring creative approaches to tackle them. Recently, Byron obtained a Bachelor of Communication in Multimedia Production and Journalism from Drury University in Springfield, Missouri. Throughout his college journey, he also pursued minors in Web Communication, Graphic & Digital Design, and Fine Arts, alongside earning a Professional and Visual Communication certificate.
Prior to joining Lynchpin Ideas, Byron gained valuable experience at the Springfield Business Journal and completed an internship with Special Olympics Kansas. Within the visual communication field, his greatest joy lies in witnessing a project's evolution from its inception to its completion.