About Lynchpin Ideas
Every city, initiative, company and project has a story that needs to be told. But amid the noise and the clutter and misperceptions, it’s easy for you and your audience to lose sight of your vision. Lynchpin Ideas will help you discover it, update it or even refine it so that it reflects where you are today … and where you need to be tomorrow. From shaping your message to executing the projects that deliver it, we’ll help you connect with your audience. Every time. Lynchpin Ideas is a WBE-certified advertising, branding and communications firm located in Kansas City, Missouri.
Owner, Chief Creative Strategist
aka Muse, Big Idea Girl
Laura Lynch brings a 30-year background in advertising and communications to her role as leader of Lynchpin Ideas. Her thing? Developing ideas, strategies and tactics to define brands, convey concepts and get results. Laura knows the secret to connecting people with audiences in a way that sticks, and vise-versa. Who doesn’t need more of that?
aka Peggy Olson, The Rock
Meghan brings a fresh perspective and creative approach to shape
messaging strategies, develop
communications tools and manage projects…and makes it look easy. She previously worked in Communications for the City of Raymore, and has a Strategic Communications degree from the University of Missouri. Meghan’s expertise includes research, marketing, event coordination and design.
Lynchpin Ideas specializes in brand and creative strategy, big-picture thinking and project execution for municipalities, organizations, companies and nonprofits.
Need a clearer message, a more structured brand voice or a new creative approach? Check. Want an updated identity package and new marketing communications tools? Covered. A video to compel your audience? Done. How about a new website, an email campaign, or traditional print or broadcast campaign? Right in our wheelhouse.
Lynchpin Ideas can work in tandem with your group, or pull together your dream team if you don’t have one. Our goal is to build a lasting relationship with you, and then help you do the same with your audience.