Every city, initiative, company and project has a story that needs to be told. But amid the noise and the clutter and misperceptions, it’s easy for you and your audience to lose sight of your vision. Lynchpin Ideas will help you discover it, update it or even refine it so that it reflects where you are today … and where you need to be tomorrow. From shaping your brand to executing the projects that deliver it, we’ll help you connect with your audience. Every time.
Lynchpin Ideas is a WBE-certified advertising, branding and communications firm, founded in 2010. We’re located on the Country Club Plaza in Kansas City, Missouri and are proud supporters of KC Streetcar, the local arts scene, live music and Taco Tuesdays.
That’s our story… now let us tell yours.
Owner, Chief Creative Strategist
Big Idea Girl
Laura Lynch brings a 30-year background in advertising and communications to her role as leader of Lynchpin Ideas. Her thing? Developing ideas, strategies and tactics to define brands, convey concepts and get results. Laura knows the secret to connecting people with audiences in a way that sticks, and vise-versa.
Laura began her creative career as a copywriter, then quickly grew into the role of director/writer/producer, associate creative director, and served as Vice President-Creative Director/Strategist of a Kansas City communications firm before starting Lynchpin Ideas in 2010. Along the way, Laura learned that if she drilled down to the WHY and HOW of every project, the ideas she created would be really effective — and really good. Today, Laura develops big ideas for municipalities, organizations and companies big and small, all across the country.
Laura currently serves on the marketing advisory committee of the KC Streetcar. Her professional awards include national and local Addy awards, and several trade-specific awards in accounting, agriculture, healthcare, financial and city government. When she isn’t at work making stuff up for a living, she is making music or playing guitar somewhere for loose change.
Meghan serves as a strategist, writer, designer … and wrestles just about anything else you can throw at her. She brings a fresh perspective and creative approach to shape messaging strategies, develop communications tools and manage projects – and makes it look easy.
When she’s not playing with her cats or out exploring Kansas City, Meghan spends her free time with creative hobbies such as crafting, cooking and photography. Prior to joining Lynchpin Ideas, Meghan worked in communications for the City of Raymore, Missouri and graduated from the University of Missouri with a degree in Strategic Communication.
Communications Specialist I
Abby Beck brings her strategic nature and passion for storytelling to the Lynchpin Ideas team. Whether it be a big idea for a communications strategy, a newsletter article and design, or a short and sweet social media post, Abby is always excited to dive in to the details to get to the heart of a brand’s messaging.
Prior to joining Lynchpin Ideas, Abby designed a brand, positioning strategy and web presence for her father’s small business, Pinnacle Homes of KC. She also interned in communications for the City of Eudora, KS and graduated with a degree in Strategic Communication from the University of Kansas. In her free time, Abby enjoys challenging her fiancé to a game of Catan or chasing her niece and nephews around.
Communications Specialist I
Alli is ready to wrangle our clients’ most complex projects. She has a knack for keeping a brand’s story consistent across all media and adding a creative flair to the meat of the message. And better yet, Alli applies that strategic messaging through email marketing, website development, campaign launches and internal communication.
Prior to joining the Lynchpin team, she worked in strategic communications for the Northeast Johnson County Chamber of Commerce. Alli holds a degree in Communications from the University of Missouri. After hours, you can find Alli running on trails, through books or around the kitchen.
Lynchpin Ideas specializes in big-picture ideas, brand and creative strategy, and creative execution for municipalities, organizations, companies and nonprofits. Our goal is to build a lasting relationship with you, and then help you do the same with your audience.
Need a clearer message, a more structured brand voice or a new creative approach? Check. Want an updated identity package and new marketing communications tools? Covered. A video to compel your audience? Done. How about a new website or digital, print and broadcast campaign? Right in our wheelhouse.
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