Every city, initiative, company and project has a story that needs to be told. But amid the noise and the clutter and misperceptions, it’s easy for you and your audience to lose sight of your vision. Lynchpin Ideas will help you discover it, update it or even refine it so that it reflects where you are today … and where you need to be tomorrow. From shaping your brand to executing the projects that deliver it, we’ll help you connect with your audience. Every time.
Lynchpin Ideas is a WBE-certified advertising, branding and communications firm, founded in 2010. We’re located on the Country Club Plaza in Kansas City, Missouri and are proud supporters of KC Streetcar, the local arts scene, live music and Taco Tuesdays.
That’s our story… now let us tell yours.
Owner, Chief Creative Strategist
Big Idea Girl
Laura Lynch brings a 30-year background in advertising and communications to her role as leader of Lynchpin Ideas. Her thing? Developing ideas, strategies and tactics to define brands, convey concepts and get results. Laura knows the secret to connecting people with audiences in a way that sticks, and vise-versa.
Laura began her creative career as a copywriter, then quickly grew into the role of director/writer/producer, associate creative director, and served as Vice President-Creative Director/Strategist of a Kansas City communications firm before starting Lynchpin Ideas in 2010. Along the way, Laura learned that if she drilled down to the WHY and HOW of every project, the ideas she created would be really effective — and really good. Today, Laura develops big ideas for municipalities, organizations and companies big and small, all across the country.
Laura currently serves on the marketing advisory committee of the KC Streetcar and the Inspiration Grants Committee of the Arts KC Regional Arts Council. Her professional awards include national and local Addy awards, and several trade-specific awards in accounting, agriculture, healthcare, financial and city government. When she isn’t at work making stuff up for a living, she is singing with her band or playing guitar somewhere for loose change. When she isn’t creating big ideas, Laura enjoys performing with area bands, running, cycling and sipping good wine.
Meghan serves as a strategist, writer, designer … and wrestles just about anything else you can throw at her. She brings a fresh perspective and creative approach to shape messaging strategies, develop communications tools and manage projects – and makes it look easy.
When she’s not playing with her cats or out exploring Kansas City, Meghan spends her free time volunteering with Hope Haven of Cass County and serves on the Gala Planning Committee. Prior to joining Lynchpin Ideas, Meghan worked in Communications for the City of Raymore, Missouri and graduated from the University of Missouri with a degree in Strategic Communication.
As a communications intern, Alli supports the team with a variety of tasks including website updates, maintaining reports, brand insight analysis, copywriting, and the ever-so-important coffee runs for the less caffeinated days.
A recent graduate from the University of Missouri, Alli is excited to put her Communication degree to use at her first “big-kid” job. When not at work, you can find Alli perfecting her lip-sync battle repertoire, searching for the best boxed wine bargain, or trying to perfect latte art at Kaldi’s Coffee.
Lynchpin Ideas specializes in big-picture ideas, brand and creative strategy, and creative execution for municipalities, organizations, companies and nonprofits. Our goal is to build a lasting relationship with you, and then help you do the same with your audience.
Need a clearer message, a more structured brand voice or a new creative approach? Check. Want an updated identity package and new marketing communications tools? Covered. A video to compel your audience? Done. How about a new website or digital, print and broadcast campaign? Right in our wheelhouse.
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