Situation: Rebrand KC’s Overflow Control Program to reflect the innovation, necessity and scope of this nearly $1 billion infrastructure project.
Solution: Logo, tagline, key messaging, public outreach and communications materials, promo video
Keep Out the Rain
Situation: Rebrand existing program to demonstrate the value and need to residents in a concise but friendly way.
Solution: Brand voice, key messaging, logo, tagline, public outreach materials including fact sheets, flyers, signage, direct mail and more
Alert KC (Nixle)
Situation: Brand Nixle.com as a KC program to increase resident awareness and participation.
Solution: Logo; tagline; key messaging; print, out of home and digital advertising; public service video; media buy
City of Riverside, Missouri
Situation: Steward a brand created in 2008 for a progressive community and it help it maintain its relevancy in the market.
Solution: Logo extension and key messaging for business development, yearly progress reports, monthly newsletters
Hiebert Center for Healthy Aging
Situation: Help a medical practice define and launch its innovative approach to healthy aging in the Kansas City market.
Solution: Research, brand voice discovery, key messaging, tagline, refreshed logo, collateral, website content
Situation: Thanks to continued growth and success, one of the region’s leading accounting and business advisory firms simply outgrew their brand.
Solution: Refined brand voice; applied voice across all media including website, social, collateral, advertising, recruiting materials and events