What is your brand all about?

Lynchpin Ideas will help you find, refine and define your message, then craft it in a way that will connect with those you need to hear it most. We’re not about guesswork or smithing catchy words. We follow a process that helps us uncover what your organization is really all about, what your target audience really thinks about you and what the competition is doing. Then we weave it all into messaging that will inspire your audience to act.

We bring your brand’s story to life with key communication tools including:

  • a brand promise
  • a one-sentence mission statement that anyone can repeat
  • a memorable, authentic tagline
  • simple key messages