Almost overnight, millions of Americans lost their jobs due to the economic slowdown caused by the coronavirus pandemic. Likewise, thousands of essential businesses find themselves in search of help to meet an overwhelming need for more employees. And while times of health and economic uncertainty are certainly not trail markers for hiring, it does highlight how very important it is for employers to make sure that they capture the attention of the top candidates out there … right fit for them.
Sure, you could just post ads that say, “now hiring” but that casts a very wide net. And the truth is, you don’t just want someone who can do the job — you want someone who embodies your company’s values and even the very essence of your brand.
So how do you do that?
Be intentional … and don’t just cast a net: launch an employment campaign that will speak directly to the type of top talent you want to hire and is also true to your brand.
And although the time to start thinking about your recruitment campaign is before you need help, there’s no time like the present. Wondering how to get started? Begin by asking yourself: Who do you need 10 more of?
Blog Post by communications specialist Alli Bertz